Why barely.ai
Built for how a music career grows.
- 01
Engineered for music
Not business tools adapted for musicians. Every feature is built around releases, tours, fan relationships and the way a music career actually grows.
- 02
One fan record
Smart links, email, landing pages and merch write to the same fan. A pre-save, an email open and a vinyl order read as one story instead of six dashboards.
- 03
Real attribution
Follow a fan from the first link click to the email open to the order. Know which campaign moved the number, not just which one got clicks.
The trade-off
Stop choosing between tools that work and tools that work together.
Most tool stacks
- Six subscriptions with the data split across six platforms
- Generic business tools that do not understand a release cycle
- All-in-one suites that trade quality for convenience
barely.ai
- Professional-grade tools built for musicians
- Every campaign measured end to end, on one fan record
- Scales from a bedroom project to a label roster
How it works
From sign-up to first campaign in an afternoon.
- 01
Open a workspace
An email address is enough. No card to start, every feature open to try.
- 02
Connect your music
Bring in your releases, fan lists and the tools you already use. Imports for the common ones; step-by-step guides for the rest.
- 03
Run the campaign
Share the link, send the email, open the cart. Every click, open and order lands on the same fan record, so the next decision is a read, not a guess.
Links · replaces Linkfire, Linktree, Squarespace
Every link a fan can click, on one record.
Smart links, short links, landing pages, a press kit and a link in bio: each one writes the click to the fan who made it.
- Smart links
Every streaming service in one place
A release link that adapts to each fan and reports conversions, not just clicks.
- Short links
Track every click with context
Branded short links for every campaign, so you know whether that blog feature or influencer post actually brought fans.
- Landing pages
Fast pages that convert
Turn announcement hype into email subscribers. Built for releases, tour dates and drops.
- Press kit
An EPK in minutes
Everything a venue or a writer needs, on one page you control.

Email · replaces ConvertKit, Mailchimp, Zapier
Email that knows who streamed, who clicked and who bought.
Broadcasts, segments, templates and automation on the fan record the links and the cart already write to.
- Broadcasts
Send to the fans who will open it
Target by listening, location and engagement. See who opened, clicked and converted.
- Segments
Know your superfans
Fans group themselves by streaming, purchases, location and engagement, with no spreadsheets.
- Templates
Music-specific templates
Release, tour and merch-drop emails you set up once and reuse.
- Flows
Set it and let it run
Sequences triggered by a stream milestone, a tour date or a purchase.

Cart · replaces Shopify, Big Cartel
Merch sold straight to the fan, with the upsell built in.
A checkout funnel for each campaign: the main product, an order bump, a one-click post-purchase upsell and fulfilment.
- Checkout
Sell directly to fans
Vinyl, merch and exclusive tracks, with every order written to the fan who placed it.
- Order bumps
Boost every purchase
One tick to add stickers or another CD. The simplest way to raise order value.
- Upsells
The perfect thank you
An exclusive offer after checkout, bought with one click on the saved card.
- Fulfilment
Ship without the hassle
Orders, tracking and labels in one place, or let Barely Fulfilled pack and ship.

What it replaces
Add up the stack you pay for today.
Tick the tools you subscribe to, pick a barely.ai plan, and read the difference.
- $91
- Current stack / month
- $15
- barely.ai Bedroom / month
- $76
- You save / month 84% less
Every plan includes the whole stack: one login, one fan record and the full journey from link click to order in one set of analytics.
Built by Barely
The same tools the agency runs on.
barely.ai is the stack behind every campaign at barely.nyc, where we have grown indie artists from a few hundred listeners to tens of thousands. Every feature exists because a campaign needed it.
- 1,347
- Monthly listeners · month 0 The Now · Spotify
- 37,000
- Monthly listeners · month 13 The Now · Spotify
- $2,500
- Merch revenue a month from $16, same cart
- 13
- Months Meta ads, email, merch
The Now, a South Wales alt-rock band, over 13 months: data-driven Meta campaigns, real attribution and merch that funded its own growth. Same links, same flows, same cart you sign up for.