Checkout Funnels Engineered for Merch Campaigns
A purpose-built checkout experience for direct-to-fan sales. Order bumps, one-click post-purchase upsells, and full-funnel analytics — designed to maximize order value on every campaign.
Born from running real merch campaigns where traditional storefronts weren't converting.
The Approach
Storefronts Are for Browsing. Funnels Are for Converting.
When you run a direct-to-fan merch campaign, every click matters. A storefront gives fans places to wander. A focused checkout funnel keeps them on one path: the path to purchase.
The Storefront Model
- Generic browsing experience with multiple distractions
- Cart abandonment from navigation, related products, menus
- No mechanism to increase order value at checkout
- Lost attribution between campaign click and purchase
- No post-purchase monetization path
The Funnel Model
- Dedicated landing page drives fans to a single checkout
- Focused, single-product flow eliminates drop-off points
- Order bumps increase average order value at point of sale
- Full attribution from ad click through to purchase
- Post-purchase upsells capture additional revenue with one click
How It Works
One Clear Path, Maximum Conversion
Every campaign gets its own checkout funnel. Landing page to checkout to upsell to success — a focused conversion path with multiple revenue opportunities at each step.
Landing Page
Drive campaign traffic to a focused landing page with one goal: getting the fan to checkout. Build it with barely.page, your link-in-bio, or any page builder you prefer.
Checkout + Order Bump
A streamlined checkout with an optional one-click bump offer. Add a sticker, a bonus track, or another item right at the point of purchase.
Post-Purchase Upsell
After checkout, present an exclusive offer using the saved payment method. One click to buy — no re-entering card details. This is where order value climbs.
Success + Follow-Up
Custom success page with your branding and a clear next step. Receipt emails sent automatically. Fan added to your email list for future campaigns.
Features
Everything You Need to Sell Direct to Fans
Cart Funnels
Build focused checkout experiences
Create a dedicated funnel for every campaign. Choose your main product, configure an order bump, set up a post-purchase upsell, and customize your success page — all from one screen.
Order Bumps
Boost every purchase
One checkbox to add a sticker pack, a bonus CD, or a digital download. The simplest way to increase average order value at the point of sale.
Post-Purchase Upsells
One-click, no re-entry
After the main purchase, present an exclusive product using the saved payment method. Fans buy with one click — no re-entering card details. A proven way to significantly increase order value.
Order Management & Fulfillment
From purchase to doorstep
Manage orders, track fulfillment status, and create shipping labels directly in the app. Filter by status, search by customer, and ship with integrated label creation.
Capabilities
Built for How Artists Actually Sell
Pay-What-You-Want
Let fans choose their price with configurable minimums. Perfect for digital releases, charity campaigns, or letting superfans show extra support.
Real-Time Shipping
Shipping rates calculated in real time based on destination, weight, and dimensions. No more guessing or overcharging on shipping costs.
Apparel Sizing & Stock
Full size range from XS to XXL with per-size stock management. Sell t-shirts, hoodies, and merch bundles with confidence.
Transparent Pricing
barely.cart takes a small percentage of product sales only — never from shipping, handling, or taxes. You always know exactly what you pay, on top of standard Stripe processing.
Full-Funnel Analytics
Track every step from checkout view to purchase. Bump rates, upsell conversions, email collection, revenue — know exactly where fans drop off and where they convert.
Flexible Fulfillment
Ship orders yourself with integrated label creation, or let Barely Fulfilled handle packing and shipping so you can focus on making music.
Platform Integration
Not a Standalone Tool. Part of the Stack.
barely.cart connects to the rest of the barely platform — so your sales data, fan relationships, and campaign analytics all live in one place.
Email List Growth
Every buyer is automatically added to your fan list with marketing opt-in. Grow your email list with every sale.
Campaign Attribution
Use barely.link short URLs to track which campaigns, ads, and channels drive the most revenue into your cart funnels.
Unified Analytics
See the full fan journey from link click to email open to purchase — all in one dashboard. No stitching data across platforms.
Post-Sale Campaigns
Trigger email flows after purchase. Send follow-ups, request reviews, or promote future drops to fans who already bought.
Analytics
See Every Step of the Conversion Funnel
Every interaction is tracked from first page view to final purchase. Identify exactly where fans engage, where they drop off, and where to optimize. Run campaigns with data, not guesswork.
Built by Barely
Battle-Tested on Real Merch Campaigns
barely.cart powers the direct-to-fan sales campaigns at Barely, where we run professional merch drops for indie artists. Every feature was built to solve a real problem we encountered running actual campaigns (not designed in a vacuum).
At Barely NYC, our merch campaigns routinely return $3-5K/month within three months of launch. The Now grew from $16 to $2,500/mo in revenue over 13 months with merch campaigns that funded their own growth. Same cart, same flows, same upsells you get.
Ready to Maximize Your Merch Revenue?
Build focused checkout funnels that turn campaign clicks into customers — with order bumps, upsells, and full analytics on every sale.